# Articles: Practical guides from real projects.

Guides, client stories and notes from the lab, sorted by topic. Written for the people who run a store or a site day to day.

## Shopify

Running and growing a store on Shopify and Shopify Plus.

- [Your Guide on How to Start a Successful Shopify Store](https://nr10.com/your-guide-on-how-to-start-a-successful-shopify-store.md) (Guide, 16 min): The decisions that matter before launch, from theme to payments.

## Replatforming

Moving to Shopify without losing what you've built.

- [Ecommerce Replatforming: When It Is Worth It, and When It Is Not](https://nr10.com/ecommerce-replatforming-when-its-worth-it.md) (Guide, 13 min): The signs you've outgrown a platform, and when fixing in place is the better call.
- [Magento to Shopify Migration: The Complete Process](https://nr10.com/magento-to-shopify-migration.md) (Guide, 11 min): The full process, from the first audit to the week after launch.
- [Replatforming: A Decision Framework for Ecommerce Teams](https://nr10.com/replatforming-decision-framework.md) (Guide, 12 min): Who decides, what to score, and what to settle before you pick a partner.
- [Shopify Migration: What Gets Lost, and How to Prevent It](https://nr10.com/shopify-migration-what-gets-lost.md) (Guide, 10 min): Redirects, passwords, reviews, subscriptions: what slips through, and how to keep it.
- [WooCommerce to Shopify: Migrating Without Losing Rankings](https://nr10.com/woocommerce-to-shopify-migration.md) (Guide, 12 min): Moving off WooCommerce with your URLs, rankings and plugins accounted for.

## WordPress

Sites for institutions, nonprofits and B2B: building them and keeping them running.

- [Website Redesign: How to Rebuild Without Losing What Already Works](https://nr10.com/website-redesign.md) (Guide, 12 min): Rebuilding a site while keeping the traffic, links and content that already work.
- [ADA Website Compliance for B2B Companies on WordPress: What You Need, and What You Don't](https://nr10.com/ada-website-compliance-for-b2b-companies.md) (Guide, 8 min): A practical ADA website compliance guide for B2B WordPress owners: accessibility checks, WCAG, remediation, and why a plugin is not proof of compliance.

## Design & Brand

How good design earns trust, on the site and off it.

- [Brand Guidelines for DTC and B2B Teams: What to Include and How to Use Them](https://nr10.com/brand-guidelines-for-dtc-and-b2b-teams.md) (Guide, 9 min): What should brand guidelines include? #10 explains logo, color, type, voice, templates, and ownership rules that help DTC and B2B teams stay consistent.
- [Optimizing Mobile User Experience in eCommerce](https://nr10.com/optimizing-mobile-user-experience-in-ecommerce.md) (Guide, 11 min): Where mobile shoppers give up, and how to keep them going.
- [Improving Usability through Micro-Interactions in Ecommerce](https://nr10.com/improving-usability-through-micro-interactions-in-ecommerce.md) (Guide, 14 min): The small moments of feedback that make a store feel easy to use.

## AI Search

Getting recommended by ChatGPT, Google AI Overviews and other assistants.

- [AI Search Optimization: A Practical Guide for Brands](https://nr10.com/ai-search-optimization.md) (Guide, 12 min): A practical quarter-by-quarter program for getting cited by AI assistants.
- [Answer Engine Optimization (AEO): Structuring Content AI Will Quote](https://nr10.com/answer-engine-optimization.md) (Guide, 13 min): How to write the passages AI answers actually quote.
- [GEO vs SEO: How Generative Engine Optimization Actually Differs](https://nr10.com/geo-vs-seo.md) (Guide, 10 min): What stays the same, and what really changes, when AI writes the answer.
- [AI Overviews SEO for DTC and B2B Brands: When Google Answers First](https://nr10.com/ai-overviews-seo-for-dtc-and-b2b-brands.md) (Guide, 8 min): What changes when Google answers first? #10 explains AI Overviews SEO for DTC and B2B brands, from content priorities to citation and conversion reporting.
- [AI Search Visibility Audits for Brands](https://nr10.com/ai-search-visibility-audits-for-brands.md) (Guide, 9 min): How #10 helps brands measure visibility in AI search across Google AI Overviews, ChatGPT, Perplexity, and other answer engines.
- [AI Visibility for DTC and B2B Brands: Measuring Citations](https://nr10.com/ai-visibility-for-dtc-and-b2b-brands.md) (Guide, 9 min): Measure AI visibility with #10's guide to fixed buyer prompts, citation rates, competitor comparisons, and reporting that separates mentions from results.
- [ChatGPT SEO for DTC and B2B Brands: Getting Recommended in Answers](https://nr10.com/chatgpt-seo-for-dtc-and-b2b-brands.md) (Guide, 9 min): How #10 approaches ChatGPT SEO for DTC and B2B brands: clear positioning, buyer-focused answers, verifiable proof, and a platform-specific measurement plan.
- [AI Overview Optimization for DTC and B2B Brands: What Gets a Page Cited](https://nr10.com/how-to-rank-in-ai-overviews.md) (Guide, 9 min): Learn how to rank in AI Overviews with #10's approach to clear answers, verifiable proof, technical eligibility and citation tracking for DTC and B2B brands.
- [LLM SEO for DTC and B2B Brands](https://nr10.com/llm-seo-for-dtc-and-b2b-brands.md) (Guide, 8 min): Learn how #10 approaches LLM SEO for DTC and B2B brands: source-backed answers, clear attribution, content review, and AI-citation measurement.
- [Generative Engine Optimization for Ecommerce Brands](https://nr10.com/generative-engine-optimization-for-ecommerce-brands.md) (Guide, 9 min): How ecommerce brands get cited by AI assistants, and what to fix first.

## SEO

The search basics that still decide who gets found.

- [B2B SEO: Reducing PPC Dependency With Owned Demand](https://nr10.com/b2b-seo.md) (Guide, 12 min): Shifting demand from paid clicks to search you own, one term at a time.
- [Ecommerce SEO: A Practical Framework for Catalog Sites](https://nr10.com/ecommerce-seo-framework.md) (Guide, 11 min): Categories, filters, out-of-stock products and the content around the catalog.
- [Google Penalty and Core-Update Recovery for Ecommerce](https://nr10.com/google-penalty-recovery-ecommerce.md) (Guide, 12 min): Telling a manual action from an algorithm drop, and what to do about each.
- [Industrial SEO: Winning Search for Technical Distributors](https://nr10.com/industrial-seo.md) (Guide, 12 min): How technical distributors win search with spec sheets, part numbers and application pages.
- [The SEO Audit: A Complete Checklist](https://nr10.com/seo-audit-checklist.md) (Guide, 11 min): The full audit, from technical health to AI search, with an owner for every item.
- [SEO for Manufacturers: Turning Technical Depth Into Qualified Inquiries](https://nr10.com/seo-for-manufacturers.md) (Guide, 10 min): Turning engineering depth into inquiries your sales team can use.
- [Shopify SEO: The Issues That Actually Cost Stores Traffic](https://nr10.com/shopify-seo.md) (Guide, 12 min): The Shopify-specific issues that actually cost stores traffic.
- [The Technical SEO Audit: What to Check, in What Order](https://nr10.com/technical-seo-audit.md) (Guide, 13 min): Crawl, index, render, speed: what to check, in the order that matters.

## Email & Growth

Email, retention and the seasonal pushes that grow revenue.

- [Customer Lifetime Value: The Number That Should Set Your Marketing Budget](https://nr10.com/customer-lifetime-value.md) (Guide, 11 min): The number that should set your marketing budget, with a calculator.
- [Klaviyo List Cleaning Guide: Lower Costs & Boost Deliverability for Shopify and Shopify Plus Stores](https://nr10.com/klaviyo-list-cleaning-guide-lower-costs-boost-deliverability-for-shopify-and-shopify-plus-stores.md) (Guide, 13 min): Lower your Klaviyo bill and land in more inboxes by cleaning the list you already have.
- [Klaviyo List-Cleaning Case Study](https://nr10.com/klaviyo-list-cleaning-case-study.md) (Client story, 2 min): What we removed, what we kept, and what it did to deliverability.
- [Black Friday Ecommerce Strategy Guide for BFCM 2026](https://nr10.com/black-friday-ecommerce-strategy-guide.md) (Guide, 12 min): Offers, email and SMS, site readiness and the follow-up, working back from November 27.
- [Top 10 Most Asked Questions about Hyper-Personalization in E-commerce](https://nr10.com/top-10-most-asked-questions-about-hyper-personalization-in-e-commerce.md) (Guide, 16 min): What personalization can do for a store, and what it takes to run.

## Operations

ERP, inventory, fulfillment and the systems behind the store.

- [NetSuite and Shopify Integration: What Actually Has to Sync](https://nr10.com/netsuite-shopify-integration.md) (Guide, 10 min): What actually has to sync, and the parts that break first.
- [Shopify ERP Integration: Connecting Inventory, Orders and Fulfillment](https://nr10.com/shopify-erp-integration.md) (Guide, 13 min): Which system owns each record, and how orders, stock and refunds should flow.
- [Fishbowl Inventory and Shopify Integration for Multi-Channel Brands](https://nr10.com/fishbowl-inventory-shopify-for-multi-channel-brands.md) (Guide, 7 min): Stock, orders and accounting out of sync? #10 explains how to review existing Fishbowl and Shopify connections, trace failures and plan repairs.

## AI at Work

Putting AI to work in your business, with a person checking.

- [ChatGPT for Business: Where It Saves Time, and Where It Needs a Person](https://nr10.com/chatgpt-for-business.md) (Guide, 9 min): Where it saves real time, and where a person still has to check the work.
- [AI and Machine Learning in eCommerce: A Deep Dive](https://nr10.com/ai-and-machine-learning-in-ecommerce.md) (Guide, 12 min): Where AI already earns its keep in a store, and where it doesn't yet.

Human version: https://nr10.com/blog/